At its peak, The Pacific Electric metropolitan transit system of Los Angeles was the largest public transportation system in the world. Funded by private wealth for the sake of commonwealth, it was a testament to hard work, bare hands, and innate drive. (Our design studios lie within what was regional division #7.) The “redcars” represented everything about Los Angeles that once was-- efficient, communal, pragmatic, democratized city-center life… and nothing that modern-day “LA” connotes: car-culture, smog, disconnected burrows, and “dead-zone” roadways.
The R7C brand offers the skate-urban menswear customer a philanthropic voice, donating 7% of a dedicated-item's profits to charity.