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ABOUT US

 

 At its peak, the Pacific Electric "red"-colored regional street-and-subway system, based in downtown Los Angeles, was the largest public transportation system in the world.  It was funded by private wealth for the sake of commonwealth. Long before  before the advent of computer technology, individuals became one hand-powered army that changed the world. Southern California's redcar system, larger than New York City and Boston combined (at its height) stood and endured as a reminder of the sheer drive and power individuals and communities are capable-of. 

(Geographically speaking, we began what would become the RedCar Seven Co. in what was once regional division #7.)  The “redcars” represented everything about Los Angeles that once was-- efficient, communal, pragmatic, democratized city-center life. Once the redcar system was literally torn-asunder (a story for another day), downtown Los Angeles itself seemed to become fragmented into oblivion. 

Yet now, after nearly 70 years of LA car-culture, smog, disconnected burrows, and “dead-zone” roadways, a strange thing is happening: downtown Los Angeles is being re-discovered by this generation, re-inhabited, re-invented.  And we're here to tell its story, in the clothes we make for you.  

The innate power inside each one of us, and our force as communities, is at the heart of our what we mean as a brand.  We stand for everything pragmatic, creative, and introspective.  Our apparel and media content are curated to garner attention, curiosity, and provoke action.    

 

 RedCar 7 offers a combination of sought-after proprietary and name-designer brands-- many designed and made right here in Los Angeles, California--  for sale at www.ShopRedCar7.com, and our related social media platforms @ShopRedCar7.  
Our designers are connected to the unique hybrid of SoCal suburban skate-casualwear and city-center street-fashion-- that has come from the recent resurgence of city-center living in downtown Los Angeles.  This convergence of vitality and culture is moving LA street-casual menswear beyond connotations of sub-urban "skatepark stoners" and "aimless surfer-dudes".  Our brands and media content reflect the pragmatism, timeless style, and innovation that city-center Los Angeles was built-on.