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THE DODGE MAGNUM - THE RISE AND FALL OF A CONCEPT CAR

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THE DODGE MAGNUM - THE RISE AND FALL OF A CONCEPT CAR

  (Above: Magnum's debut at the 2003 Los Angeles Auto Show rocked the market.) THE DODGE MAGNUM   The truth is: a three-ton gas-guzzling display of personal extravagance is the farthest thing from the ethos of the RedCar Seven brand.  But this is a cautionary tale of sorts; a study of just how far (away) corporate American has wandered from the creativity and ingenuity that created the first and largest automobile manufacturing industry in the world.   The Dodge Magnum represented a return to those ambitious and proud notions.  She was Dodge-Chrysler's own "Wrinkle In Time", if you will.  Dodge returned to...

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