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THE DODGE MAGNUM - THE RISE AND FALL OF A CONCEPT CAR

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THE DODGE MAGNUM - THE RISE AND FALL OF A CONCEPT CAR

  (Above: Magnum's debut at the 2003 Los Angeles Auto Show rocked the market.) THE DODGE MAGNUM   The truth is: a three-ton gas-guzzling display of personal extravagance is the farthest thing from the ethos of the RedCar Seven brand.  But this is a cautionary tale of sorts; a study of just how far (away) corporate American has wandered from the creativity and ingenuity that created the first and largest automobile manufacturing industry in the world.   The Dodge Magnum represented a return to those ambitious and proud notions.  She was Dodge-Chrysler's own "Wrinkle In Time", if you will.  Dodge returned to...

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DTLA | A BRIEF HISTORY

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DTLA | A BRIEF HISTORY

  [NOTE: This article is an introductory overview of a more in-depth series on the influencers, events, and locations that shaped the skate movement of downtown-Los Angeles proper.  Each Friday morning, we will release a new article in this 10 part series.]   DOWNTOWN LOS ANGELES SKATE HISTORY 101 For a century, The western front of the San Gabriel Mountains guarded Hollywood’s purity; and force-funneled the nation’s railroads into a central endpoint (what built-up to the original city-center of “downtown” Los Angeles).   Yet sometime around the mid-1970s, the eastern ridge of the range revolted.  At its basin-- a largely untapped vast,...

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THE SNAPBACK HYPE

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THE SNAPBACK HYPE

THE SNAPBACK HYPE  SNAPBACK baseball caps could arguably be called the core of streetwear.  When young brands pool their resources together to get started, their first drop almost always includes at least one run of branded snapbacks.  Despite their longstanding position at the heart of streetwear across the nation, their popularity seems to be at an all-time high.   HYPEIST could partially be thanked for that.  HYPEIST takes in-demand, limited release products and hides them in various spots.  Call it “a grown-up scavenger hunt for streetwear aficionados”.  Perhaps one of the HYPEIST hunts with the most fanfare was its LIFE OF...

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Los Angeles StreetWear Is All About Collaboration

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Los Angeles StreetWear Is All About Collaboration

Los Angeles Streetwear Landscape Is All About Collaboration   There was a time when the streetwear category wasn’t viewed as essential or taken seriously.  High-end designers scoffed at the idea of prioritizing graphic tees and joggers over luxe suiting and premium footwear.  But now, established fashion brands aren’t just expressing their respect and admiration of streetwear brands.  They’re reaching out for bold, new partnerships.  And Los Angeles seems to be ground zero for the collaboration phenomenon.   Take for instance the new summer 2016 collection from Hex x CLSC.  Fanfare has been substantial for the capsule collection.  Consisting of just three...

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