News — fashion report

THE SNAPBACK HYPE

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THE SNAPBACK HYPE

THE SNAPBACK HYPE  SNAPBACK baseball caps could arguably be called the core of streetwear.  When young brands pool their resources together to get started, their first drop almost always includes at least one run of branded snapbacks.  Despite their longstanding position at the heart of streetwear across the nation, their popularity seems to be at an all-time high.   HYPEIST could partially be thanked for that.  HYPEIST takes in-demand, limited release products and hides them in various spots.  Call it “a grown-up scavenger hunt for streetwear aficionados”.  Perhaps one of the HYPEIST hunts with the most fanfare was its LIFE OF...

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R7C Reports: /r/sneakers

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R7C Reports: /r/sneakers

  Keyword: r/Sneakers Reddit Sneaker Blog r/Sneakers Dominates   Footwear Industry Conversation It seems that most people look to social media networks like Instagram and Tumblr to get the scoop on the biggest sneaker releases. But it looks like Reddit may actually be the most influential social media space for sneakerheads.Reddit’s sneakers forum, r/Sneakers, is most definitely a cultural leader when it comes to men’s footwear. In fact, it’s so important that Hypeist founder Max Doblin conducted of study of the activity on r/Sneakers.What did he find? For starters, r/Sneakers has more than 75,000 loyal readers. But beyond the sheer massive...

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