News — Fairfax Streetwear

THE SNAPBACK HYPE

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THE SNAPBACK HYPE

THE SNAPBACK HYPE  SNAPBACK baseball caps could arguably be called the core of streetwear.  When young brands pool their resources together to get started, their first drop almost always includes at least one run of branded snapbacks.  Despite their longstanding position at the heart of streetwear across the nation, their popularity seems to be at an all-time high.   HYPEIST could partially be thanked for that.  HYPEIST takes in-demand, limited release products and hides them in various spots.  Call it “a grown-up scavenger hunt for streetwear aficionados”.  Perhaps one of the HYPEIST hunts with the most fanfare was its LIFE OF...

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Los Angeles StreetWear Is All About Collaboration

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Los Angeles StreetWear Is All About Collaboration

Los Angeles Streetwear Landscape Is All About Collaboration   There was a time when the streetwear category wasn’t viewed as essential or taken seriously.  High-end designers scoffed at the idea of prioritizing graphic tees and joggers over luxe suiting and premium footwear.  But now, established fashion brands aren’t just expressing their respect and admiration of streetwear brands.  They’re reaching out for bold, new partnerships.  And Los Angeles seems to be ground zero for the collaboration phenomenon.   Take for instance the new summer 2016 collection from Hex x CLSC.  Fanfare has been substantial for the capsule collection.  Consisting of just three...

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