News — Complex

THE DODGE MAGNUM - THE RISE AND FALL OF A CONCEPT CAR

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THE DODGE MAGNUM - THE RISE AND FALL OF A CONCEPT CAR

  (Above: Magnum's debut at the 2003 Los Angeles Auto Show rocked the market.) THE DODGE MAGNUM   The truth is: a three-ton gas-guzzling display of personal extravagance is the farthest thing from the ethos of the RedCar Seven brand.  But this is a cautionary tale of sorts; a study of just how far (away) corporate American has wandered from the creativity and ingenuity that created the first and largest automobile manufacturing industry in the world.   The Dodge Magnum represented a return to those ambitious and proud notions.  She was Dodge-Chrysler's own "Wrinkle In Time", if you will.  Dodge returned to...

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THE SNAPBACK HYPE

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THE SNAPBACK HYPE

THE SNAPBACK HYPE  SNAPBACK baseball caps could arguably be called the core of streetwear.  When young brands pool their resources together to get started, their first drop almost always includes at least one run of branded snapbacks.  Despite their longstanding position at the heart of streetwear across the nation, their popularity seems to be at an all-time high.   HYPEIST could partially be thanked for that.  HYPEIST takes in-demand, limited release products and hides them in various spots.  Call it “a grown-up scavenger hunt for streetwear aficionados”.  Perhaps one of the HYPEIST hunts with the most fanfare was its LIFE OF...

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