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THE SNAPBACK HYPE

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THE SNAPBACK HYPE

THE SNAPBACK HYPE  SNAPBACK baseball caps could arguably be called the core of streetwear.  When young brands pool their resources together to get started, their first drop almost always includes at least one run of branded snapbacks.  Despite their longstanding position at the heart of streetwear across the nation, their popularity seems to be at an all-time high.   HYPEIST could partially be thanked for that.  HYPEIST takes in-demand, limited release products and hides them in various spots.  Call it “a grown-up scavenger hunt for streetwear aficionados”.  Perhaps one of the HYPEIST hunts with the most fanfare was its LIFE OF...

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r/streetwear @ShopRedCar7 Report

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r/streetwear @ShopRedCar7 Report

    /r/Streetwear: A Vital Community of Enthusiasts and Celebs Alike The @ShopRedCar7 Reddit Report   Reddit’s Streetwear subreddit has a lot more credibility than what appears on the surface.  With more than 110,000 regular readers, there’s some serious Reddit muscle packed into this group.  But the related Instagram account has just over 5,000 followers.  That’s pretty measly considering its clout in the Reddit community.  And you probably have friends with more IG followers than that.  But don’t be fooled.  r/Streetwear’s influence spans so far that celebrities are going undercover just to be a part of the conversation.   Remember...

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DTLA Street Graffiti Is Off The Wall

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DTLA Street Graffiti Is Off The Wall

Influential LA Street Artists Showcase Beauty, Social Messages On Urban Canvas  by Jefferey Spivvey - Contributing Style Editor  Much like streetwear, Los Angeles is at the forefront of the street art movement.  At one point, street art was primarily dominated by graffiti artists and taggers.  While both styles are still prevalent, its street art that is sweeping the city (and much of the nation) by storm.   From 2003-2013, the Los Angeles City Council imposed what many locals called a “mural moratorium”.  It was a set of regulations designed to limit commercial billboards in neighborhoods zoned for single-family homes.  The move...

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R7C Reports: /r/sneakers

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R7C Reports: /r/sneakers

  Keyword: r/Sneakers Reddit Sneaker Blog r/Sneakers Dominates   Footwear Industry Conversation It seems that most people look to social media networks like Instagram and Tumblr to get the scoop on the biggest sneaker releases. But it looks like Reddit may actually be the most influential social media space for sneakerheads.Reddit’s sneakers forum, r/Sneakers, is most definitely a cultural leader when it comes to men’s footwear. In fact, it’s so important that Hypeist founder Max Doblin conducted of study of the activity on r/Sneakers.What did he find? For starters, r/Sneakers has more than 75,000 loyal readers. But beyond the sheer massive...

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Los Angeles StreetWear Is All About Collaboration

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Los Angeles StreetWear Is All About Collaboration

Los Angeles Streetwear Landscape Is All About Collaboration   There was a time when the streetwear category wasn’t viewed as essential or taken seriously.  High-end designers scoffed at the idea of prioritizing graphic tees and joggers over luxe suiting and premium footwear.  But now, established fashion brands aren’t just expressing their respect and admiration of streetwear brands.  They’re reaching out for bold, new partnerships.  And Los Angeles seems to be ground zero for the collaboration phenomenon.   Take for instance the new summer 2016 collection from Hex x CLSC.  Fanfare has been substantial for the capsule collection.  Consisting of just three...

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